OVERVIEW

Texas State University Homecoming Week is the longest-running annual tradition that brings together the community to celebrate Bobcat pride and spirit.

Student Involvement was tasked with designing and marketing the events, which drew over 70,000 Bobcat students and alumni.

STRATEGY

Strengthen belonging by honoring legacy traditions while keeping them culturally relevant.

Increase participation through social media, diverse, weeklong programming with multiple entry points.

Build momentum toward a unifying crescendo: the Homecoming football game and Royalty crowning.

ROLE

Graphic Designer Social Media Coordinator

TEAM

Angela Gomez Angelica Rodriguez Chelsie Flannel Dr. Jesse Silva

Designed the step-and-repeat banner used for the official homecoming royalty court and university president.